BrunnaCo

BrunnaCo is a California-based sustainable fashion brand, founded by Indonesian immigrant Helga Ida Ayu, who has intricately woven her Balinese culture and tradition into the brand’s ethos.

Reflecting a reverence for nature and commitment to sustainability, each handcrafted BrunnaCo collection utilizes responsibly sourced and locally harvested plant-based materials such as natural straws and fibers to bamboo, organic fabrics, and even upcycled, recycled, and deadstock materials. Pieces are crafted by Indonesian artisans, mainly women, from the comfort of their own homes which is particularly impactful in a culture where many women are often compelled to abandon their careers post-marriage to focus on their families. 

Striving to create environmentally friendly pieces that are not only stylish but also meaningful, BrunnaCo champions a narrative of sustainability, cultural tradition, and women empowerment, making them more than just a fashion label. Instead, they stand as a movement—leveraging the fashion industry to drive social and environmental change.