FAIR TRADE ensures artisans living wages, better working conditions, and investment in communities, while also prioritizing environmental sustainability. By aligning your purchasing power with this core value, you not only gain access to exceptional goods of the highest quality, but you also become an agent of change—empowering these artisans, many in underserved areas, to break free from the relentless cycle of poverty and build a better future for themselves.

Encompassing a wide range of categories including cosmetics, skincare, haircare, and other personal care items, the CRUELTY-FREE value means these products have been manufactured without conducting any form of animal testing. By shopping this value, you're supporting brands that prioritize the well-being of animals and promote the development and adoption of alternative testing methods in the industry.

Vital to sustainability, the RECYCLED | UPCYCLED value is all about giving older products a second life when they would otherwise be thrown into landfills. While recycling transforms materials like plastic, glass, metal, and textiles to create new products without the need for new resources, upcycling is finding unique ways to repurpose items without significant alteration. Both practices reduce the environmental impact associated with waste disposal, conserve resources and energy by minimizing the need for new raw materials, and additionally, fosters a more circular economy and promotes responsible consumption.

Shop this value and help BIPOC OWNED brands break down the barriers and prejudices that continually hinder their access to equal economic opportunities. As we celebrate their unique, diverse perspectives and contributions, we encourage consumers to explore products that authentically reflect different cultures, traditions, and identities. Supporting these brands fosters financial independence within the BIPOC community that narrows the wealth gap and enhances socio-economic conditions. As communities thrive, other aspiring entrepreneurs are also inspired to follow their dreams.

While all of our partner brands put people and the planet first, some go above and beyond to create a positive and lasting impact on the the world. When you shop our GIVES BACK value, you're supporting brands that engage in philanthropic efforts or other various charitable causes. Whether it's helping to fight climate change by planting trees or donating a portion of their profits to initiatives such as education, healthcare, alleviating poverty and hunger, or wildlife conservation, you can feel good knowing your dollar is going the extra mile.